IG爆like粉 客户不会回复一个没主题的邮件

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Hello Mr.**,

This is **. We are a PRODUCT manufacturer. 

we have 15 years experience(此处略去两个自然段)。。。

Look forwards to your reply.

[ins涨粉 润物粉丝网] https://www.runwulink.com

**

Best regards

这是一个非常常见的邮件,客户 能从这样的开发信中看得出来的就是“you are a manufacturer of PRODUCT”,至于到底产品如何,产品差异性在哪里,又到底要客户干嘛,客户是看不出来的,是让我买呢还是经销呢?这样的开发信,就是我眼里的没有主题的开发信。

我会将上面的开发信改成这样:

Hello Mr.**,

This is **. We are a Automatic PRODUCT(在名称里体现了卖点之一) manufacturer.  Hope our unique PRODUCT can serve you directly(针对终端客户的,直接告知客户,我们是来卖东西的,以一种大家懂但是不那么直接的方式).

&Automatic analysis of all 3 parameters, 

&unlimited data storage

&^^^^^^独特的卖点3

&^^^^^^ 独特的卖点4

FOB ANY PORT price only being $$$$, MOQ only !!;

PICTURE(加图片是为了直观展示,文字不如图片有效果。)

Have you ever imported from China?(问个简单的问题,勾引客户回复) 

Look forwards to letting our unique PRODUCT serve your honored hospital(再次强调给客户,我们是来卖东西的).

**

Best regards

我看过一些个网友的开发信,他们的信有些微的语法错误,这不要紧,有些啰嗦,这也不要紧,甚至价格都报错了,这还不要紧,可是,总得体现出来你到底卖点在哪啊?写信的目的到底什么啊?看完邮件,完全不知道到底是为了什么,又是具体卖点在哪里,信息量没传递到位,意图模棱两可,看了这封信就跟没看一样,这样的开发信只有神一样的客户才会回复你---你肚子里的蛔虫级别的,跟你能一见钟情的那一类。

I've seen some development letters from netizens. Their letters have some slight grammatical errors. It doesn't matter. They're wordy. It doesn't matter. Even the prices are wrong. It doesn't matter. However, it has to be reflected. Where are your selling points? What is the purpose of writing a letter? After reading the email, I don't know what it is for and where the specific selling points are. The amount of information is not delivered in place and the intention is ambiguous. After reading this letter, it's the same as not reading it. Only customers like God will reply to such a development letter - the Ascaris level in your stomach, the kind you can fall in love with at first sight.

我已经没有具体的例子了,但是,我十分确认我看过不止一两封这样的开发信。

客户无非是要知道你卖的到底是啥(不只是说某个产品,而是具体到产品的某些个卖点,你只说你卖手机,除非这个客户只能从你这里买手机,否则,你这样的邮件没有任何意义),是产品某个性能,还是价格(价格低也是一个卖点啊),或者你到底是想让客户经销还是直接购买,我们业务肯定要通过邮件体现出这个意思来,或者你确定你回复的客户能懂,那你随便回复可以。

我为什么要加上“Hope our unique PRODUCT can serve you directly。”?

就是为了直接告诉客户,我到底想从你那里得到什么,报价是告诉他,他需要付出什么,产品独特卖点是告诉他(产品卖点主要是跟其他厂家的不同之处,你们的优势),他到底可以得到什么,这才是一个邮件 基础的信息点。

一个没有主题的邮件就是个没有灵魂的行尸走肉,所以,客户不会回复一个没有主题的邮件。

我觉得哈,先把自己的产品吃透,卖点到底是什么,不要逃避,不要懒惰,不要含糊其辞,用凝练,简单,清晰的词汇表达出来,Smart Fetal Monitor是我自创的一个词汇,智能胎监仪,在这个行业没有人这么说过,但是,只要是看到这个字的,我相信绝对会有印象,因为它体现出了我们功能上的先进性,带有自动分析功能的胎监仪;你不去这样研究,是想不出好的推销词来的。

I think ha, first understand your products. What are the selling points? Don't escape, don't be lazy, don't be vague, and express them in concise, simple and clear words. Smart fetal monitor is a word I created myself, intelligent tire monitor. No one in this industry has said that. However, as long as you see this word, I believe you will definitely have an impression, Because it embodies our advanced function, with automatic analysis of fetal monitor. If you don't study like this, you can't think of a good sales pitch.

哪怕你在说客户很笨,我觉得哈,都比写一个毫无思想,毫无主题,毫无目的的邮件好多了,我宁愿收到别人 骂我的邮件,也不愿意收到一个写的云里雾里,不知道要干嘛的邮件好;当然,我们还是不用骂人的哈。


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