美国版抖音 粉 过去一年,TikTok都做了哪些“创举”

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对TikTok而言,2020年可以称得上是扬帆起航的一年。

2020年,在应用环境利好的情形之下,TikTok在品牌全渠道营销中成为了一股不可阻挡的中坚力量,速度发展之快使得Instagram、Facebook和Snapchat等竞争对手纷纷推出TikTok迭代产品与此对标,TikTok甚至从美国“TikTok禁用令”中逃出生天。与此同时,TikTok也成为了新一批社交媒体KOL、卖家、品牌、企业家甚至是官媒的发声渠道和孵化阵地。不少美妆品牌已经抓住时势将TikTok纳入了自身社媒营销及推广策略中。面对规模越来越大,受众越来越广的付费广告,各个品牌都使出了浑身解数来进行广告创作。另外,在建立品牌 账户的基础上,品牌和公司还采用了签约TikTok网红及KOL的形式来为公司推广背书的营销手段。

In 2020, under the favorable application environment, tiktok has become an irresistible backbone in brand Omni channel marketing. With the rapid development, competitors such as instagram, Facebook and snapchat have launched tiktok iterative products one after another. Tiktok even escaped from the "tiktok prohibition order" in the United States. At the same time, tiktok has become the voice channel and incubation position of a new batch of social media KOL, sellers, brands, entrepreneurs and even government media. Many beauty brands have taken advantage of the current situation and incorporated tiktok into their own social media marketing and promotion strategies. In the face of larger and larger scale and more and more wide audience of paid advertising, each brand has made every effort to create advertising. In addition, on the basis of establishing the official account of the brand, the brand and the company also adopted the form of signing tiktok net red and KOL to promote and endorse the marketing means for the company.

2019年12月,主打清洁护肤的Truly Beauty入驻TikTok,现在其在TikTok上的粉丝已经有100余万。如今,TikTok已经是Truly Beauty的核心推广渠道。Truly Beauty的社交媒体经理Tyler Moore表示,TikTok可能会像Instagram一样转型为一个全渠道的可购物应用,且TikTok在这方面的成长要比竞争对手快得多。

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