当前，越来越多的B2B外贸企业开始注重自己在国际上的形象。尤其是在一带一路倡导下，B2B企业已经并将持续在一带一路建设中起到更加重要的作用。当前的中国出海企业可谓是机遇与挑战并存。而如何在获客的同时，打破国际社会对中国产品的“刻板印象”，提升自身品牌影响力似乎成为新一轮的“课题”！

At present, more and more B2B foreign trade enterprises begin to pay attention to their international image. Especially in one belt, one road one belt, one road advocate, B2B enterprise has already and will continue to play a more important role in the construction of the whole area. At present, China's enterprises going out to sea have both opportunities and challenges. How to win customers at the same time, break the international community's "stereotype" of Chinese products, enhance their brand influence seems to become a new round of "topic"!

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